Practical 16 to 24 hour programme for digital marketing teams. Content generation with Artificial Intelligence (AI) and quality control, automated SEO, campaign analytics and personalisation at scale. Designed for marketing directors, growth managers and content teams.
If your marketing team recognises any of these problems, this programme is designed to solve them with real tools and workflows.
The team uses AI to generate mediocre content that fails editorial filters and damages brand reputation.
No way to measure ROI of AI-assisted campaigns: what portion of the result is attributable to automation vs the team?
Competitors are already automating content, segmentation and A/B testing while your team does everything manually.
Marketing AI is siloed from CRM, analytics and the automation stack: data islands that do not connect.
Five practical applications of Artificial Intelligence (AI) that transform marketing team productivity and results.
Produce content for blog, social media, email and landing pages with AI while maintaining brand voice. Editorial review workflows, hallucination detection and tone adaptation for each channel.
Keyword research, topic clustering, on-page optimisation and competitor analysis automated with AI. Integration with Search Console and your existing SEO stack.
Intelligent dashboards connecting ad spend, engagement and conversion. AI-assisted multi-touch attribution models to identify which channels and creatives generate real ROI.
Design nurturing flows, lead scoring and campaign triggers powered by AI. Integration with HubSpot, Salesforce, Mailchimp and your existing marketing automation platforms.
Audience segmentation and message personalisation with generative AI. Automated A/B testing, dynamic content by segment and predictive recommendations based on real behaviour.
Every programme is tailored to your marketing stack, sector and team digital maturity. No two programmes are alike.
Technova can advise on Apprenticeship Levy co-funding options for AI marketing training via approved training providers. We help you navigate available schemes for corporate digital skills programmes.
Discuss funding optionsNo. The programme is designed for digital marketing profiles: marketing directors, content managers, SEO specialists, growth managers. No code — AI tools applied directly to your marketing stack (ChatGPT, Claude, SEO tools, automation platforms).
Yes. We adapt the programme to your team's real stack: Google Analytics, Search Console, HubSpot, Salesforce, Mailchimp, Semrush, Ahrefs, Meta Ads, Google Ads and your existing platforms.
A full module covers editorial control: hallucination detection, fact verification, brand voice maintenance, human-AI review workflows and publishing policies.
The standard programme is 16 to 24 hours, delivered in half-day or full-day sessions. Formats: in-person on-site (recommended for 6+ people), live online with tutor, or hybrid with E-Technova access.
Strategic alignment: the CMO needs the CEO to understand why to invest in AI for marketing.
Support AI adoption in marketing with a change management plan driven by HR.
The most-used AI tool in digital marketing: advanced prompting, Custom GPTs and data analysis.
The foundational skill: systematic prompt engineering methodology for all marketing channels.
Practical training for marketing teams. Response within 2 working days.
Request AI marketing programmeResponse within 2 working days